California City. Population: 13,000-ish.

I show my daughter the sign. "What exactly IS a whoremonger, mom?"

"Well, it's someone really into whores."

"Like, a pimp?"

"Actually, I think it's more like a john."

"I dunno. I think it's more like a pimp. You know. A monger." She makes a gathering-in gesture with her arms.

I look "whoremonger" up in the dictionary. "Hey. It means either a pimp or a john."

Mongers give and receive, evidently.